Emotion is one important factor that makes a marketing campaign successful. It always wins over logic and reason, which can help drive essential purchase outcomes. In fact, research suggests that consumers are more likely to buy a product or service when they see its personal value. They are also willing to pay more for items that they believe have personal value.
Marketers in Minnesota and Wisconsin say it is always easy to convey emotions when creating ads for TV or radio. Storytelling is one key component that gets people involved or even connected. This is also possible in print ads like brochures and flyers, by using images and fonts, or changing the visual rhythm of the text.
Tapping Into People’s Emotions
When creating advertising materials, marketing experts in Eagan and Winona note that is important to consider the people’s needs, desires, concerns, and fears. This is to convey an understanding of the things happening to them, like knowing what they do and who they are. Through this, you can deliver a message that they will instantly relate to or connect with.
All about Emotional Response
Creating an emotional connection, however, doesn’t always mean going straight for the heart. Sharing new ideas or expertise in which people can invest can also elicit an emotional response. Expertise can make you trustworthy as a company that they know can deliver a promised value. It also helps to reassure clients that they have made the right choice and that you’ll pay it back with more quality products and services.
By knowing more about the personas of buyers and consumers, you can get the insights needed to trigger emotional connection. Emotion is usually based on aspirations, confidence, and even risks, so it’s best to modify content to generate better connections. Understanding personas will also help bring more meaning into your marketing materials or campaign.
While you may not be the best designer or marketer around, learning how to connect with people on an emotional level can give you an advantage. You can also win the business over the more popular or experienced competitors.