The goal of advertising across all platforms is the same: maximum exposure. All ad campaigns aim to expose a brand to as many people as possible, and in many different locations at that. For business owners, the ultimate advertising question is: where do I invest if I want to reach the most people possible? The answer, apparently, is in one outdoor advertising tactic that enables exposure for your brand wherever, whenever: transit advertising.
Transit advertising is the placement of print ads on vehicles (most commonly on buses), in bus stops, and train stations. It is one of the most effective means to reach audiences regardless of their age, cultural background and socio-economic status.
The Ad That Cannot Be Ignored
Why should you invest in transit advertising? Well, there is a host of benefits to this type of tactic, but one main benefit is that your ads will not be disregarded so easily. This is the edge of transit ads over other media. If an ad is playing on television or radio, people can easily switch channels or turn it off.
With transit ads, though, there is not much a person can do but look. Whether people are waiting for a bus, passing the streets, or just braving the traffic jam, they will look at your ads — even gaze at it for a few seconds — in one way or another. Work with advertising experts to design a transit ad that is eye-catching. With their help, you will be able to reinforce your outdoor ad strategy better.
The Brand That is Always On-the-Go
As mentioned earlier, transit advertising reaches a bigger audience group consisting of people from all walks of life. As vehicles move to and from different locations several times a day, more people from cities, universities and shopping hubs see your ad.
There are many ways to put ads up on a vehicle. You can place them on the sides; “King and Queen Signs,” as advertisers call them. You can also have “Tail Signs” and plaster them onto the rear of the bus. There are also “Interior Cards,” which are ads placed near the ceiling of a vehicle. If you want a more eye-catching outdoor ad, go big and choose bus wraps. With these huge graphics, there is somewhat a guarantee that people will not miss your ad.
Reinforce your outdoor advertising tactics by making your brand stand out wherever, whenever. Consult advertising experts in planning your transit ad campaign; with their help, you can produce ads that are not just hard-to-miss, but will definitely draw stares.