The iTunes content sales have been steadily growing over the past few months, according to reports. This means a big business break for Apple, with the company’s current trends pointing to an increase in software and content sales while computer sales lowered.
Apple has seen an increase in iTunes net sales by $300 million from the holiday quarter until March this year, an increase of $1.9 billion compared to the same quarter of the previous year. This alone adds to a total of $2.4 billion in sales, close to half of Mac net sales of $5.4 billion.
The reason for the increase is mainly because of the iTunes Store’s expansion to more countries around the world. Apple reported having 500 million iTunes users, with people spending an average of $40 for content and services a year.
Right now, Apple is offering a choice of 35 million songs to users in 119 countries. There are also 60,000 movie titles available in 109 countries. The App Store and iBookstore both sell to 155 countries as well, with 850,000 apps and 1.75 million books available for download.
Analysts say that if current trends continue, it won’t be long until Apple’s content and software profits would outsell the company’s hardware sales.